Jeff Jarvis blogs about media and news at www.Buzzmachine.com. He is associate professor and director of the interactive journalism program the City University of New York's new Graduate School of Journalism. He writes a new media column for The Guardian in London. He is consulting editor of Daylife, a news startup. He consults for media companies.

Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications (creator of NJ.com). Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.

Jeff is well known as one of the nation's most influential media moguls.  He appears frequently on television and is quoted widely as someone who courageously (and sometimes controversially) takes issue with traditional media approaches.  His ideas have stimulated a new sector of thinking about how the general public and the media interact--and which drives which.  He and his son, Jake, will be talking to us about Blogging: what it is, the advantages, the dangers and how to set up and use Blogging appropriately and successfully.